Location Pin 1 Streamline Icon: https://streamlinehq.com applied cartography

Good Services

This is a simple, straightforward, and true book: all of the principles
Lou Downe espouses are good ones, and there's little I disagree with.

It also... is fairly facile. I think the list of fifteen core principles
is strong, but the struggle to expand them into a book unto themselves reveals
that this work would perhaps be stronger as a long-form essay. The passages
that expound upon each principle are tangential and elementary ("here's a bad experience
someone had... here's why that experience was bad... here's how to make it a good experience")
with little in the way of net-new insight or digging into the tradeoffs inherent in design In fairness to the author, I think her implied contention is generally "there is no trade-off";.

I don't regret buying the book; it's a short read, it's beautifully designed, and I see myself returning
to the table of contents to remind myself of the principles. But it's odd for a book's apex to be in its introduction,
you know?

adherence to these principles is worth any cost. That contention alone is interesting and worth analysis,
and I wish she devoted more time to that!
★★½

About the Author

I'm Justin Duke — a software engineer, writer, and founder. I currently work as the CEO of Buttondown, the best way to start and grow your newsletter, and as a partner at Third South Capital.